Turn WhatsApp Conversations into Revenue

The WhatsApp Business Channel enables businesses to communicate with customers through the official WhatsApp Business Platform (API). It allows companies to send updates, notifications, and customer service messages directly in WhatsApp — the world’s most used messaging app.

WhatsApp templates are divided into four main categories:

• Utility – Transactional updates such as order confirmations or shipping notifications.
• Authentication – One-time passwords (OTPs) or verification messages.
• Marketing – Offers, recommendations, or promotional reminders.
• Service – Customer-initiated support messages.

To integrate WhatsApp with an omnichannel platform, you need the following:

• Admin Access to Facebook
• You must have admin access to the Facebook account that manages the WhatsApp Business.
• Facebook Business Manager
• The WhatsApp number must be linked to a Facebook Business Manager account.
•  WhatsApp Number Requirements
• A number not currently linked to any personal (normal) WhatsApp account. Alternatively, an existing WhatsApp Business number that can be migrated without migrating previous chats.

The WhatsApp Green Tick (Verified Business Badge) shows that your business is officially verified by Meta. To qualify, your business must meet these requirements:

• Verified Facebook Business Manager (FBM) – Your business must have a verified Facebook Business Manager account.
• Verified Display Name – The WhatsApp display name you want to use must be approved and verified by Meta.
• Informative or News Content – Articles or content associated with your business must be informational or news-related. Posts are not considered as news and do not qualify.
• Valid Website – Your business must have an active and verifiable website.