Ring Back Tone

MY RBT

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My RBT

My RBT (Ring Back Tone) platform allows subscribers to substitute the traditional ring tone to a more vibrant one and greet their callers with a more entertaining and customized tune of their choice.

My RBT platform is a multi-CP (content provider) platform with various web-based interfaces for content uploads and downloads, content previewing and publishing, as well as for administration and reporting. Our platform supports multiple user interfaces where subscribers can subscribe, renew subscription, gift RBT's, preview and select their tunes via IVR, SMS, USSD, WAP, Web or Mobile App.


It also supports multiple user interfaces where subscribers can subscribe, renew subscription, preview and select their tunes via IVR, SMS, USSD, WAP, Web or Mobile App.

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Key Features

  • Registration & Termination – through IVR, Web, WAP, SMS and USSD
  • Preview & Selection – pre-listen to a preview of the CRBT and then make a selection
  • CRBT Plans:
    • Default CRBT – one CRBT set for all callers
    • Caller-based CRBT – different CRBTs set for different callers
    • Time-based CRBT – different CRBTs set for different timeslots during a day
    • Shuffle CRBT – choose a set of 5 CRBTs to be played at random
    • Album CRBT – choose an album of an artist or music group and a CRBT from this album is played at random
  • User Generated Content – voice recording
  • Copy CRBT– a subscriber X calling subscriber Y can set his CRBT to be the same as subscriber Y’s: On Call, SMS, USSD and IVR
  • Gift a tone – pay for a song and GIFT it to another person via SMS
  • Do Not Disturb Tone – customize a DND tone/message
  • CRBT Search – search for a particular CRBT tone on: IVR, SMS, WEB & WAP
  • CRBT Concatenation – select 3 tones where they will play in a break up of 10 seconds each
  • Automatic Top 10 – set the Top 10 tones as CRBT tones
  • Analytics & Reporting – detailed analytics & reporting tools