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Augmented Decision Making and Enhanced Revenue

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External data monetization is a must-have for telcos in this digital age. Telcos have access to a surplus of information related to customers’ behavior, preferences, movements and more. Yet, they struggle to derive the greatest value from this huge amount of data, because they face multiple dilemmas around finding the right platform for processing the data they have, in compliance with privacy-related regulatory requirements.

Monty Mobile’s M-Analytics is a data segmentation platform that allows telcos to make use of their wide sets of data to gain the deepest insights into customers’ behavior and usage, and to make fact-based decisions. M-Analytics grants telcos a data monetization opportunity, on a case-by-case basis, that helps them survive in the emerging competitive landscape.

With M-Analytics, telcos are able to go beyond connectivity! They are able to collect, manage and analyze data to enhance the end-user experience and increase revenues.

M-Analytics can be utilized in various scenarios to achieve diverse targets:

  • Identify loyal customers and build targeted loyalty campaigns
  • Launch campaigns based on customer behavior to increase ARPU and reduce churn rate
  • Determine high value customers who repeat purchase patterns with predictive analysis
  • Offer tailored products for customer segments based on needs, demographics, behavior…
  • Predict network congestion


  • Seamless integration with existing systems
  • Highest level of data confidentiality
  • No single point of failure
  • Flexible and modular approach
  • Prepaid and postpaid lifecycle management


  • Increased Revenues & ARPU
  • Improved Service Quality
  • Enhanced Customer Experience
  • Rewards Optimization
  • Churn Prediction
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