Mobile Operators are constantly losing revenue because of silent roamers.
The roaming market is growing from $57 Billion to $90 Billion in 2018 according to recent studies. This is mainly because of mobile data up rise; indeed data is expected to represent more than 1/3 of total roaming revenues for Operators.
Travelers nowadays look for data without being over payed or overcharged. But the up rise of Roaming depends on many factors one of which is the reduction of roaming tariffs. This is why pushing to activate roaming plans is a main source of revenue for Operators.
Many travelers use minimal data or voice while roaming to avoid bill shocks and often they would prefer not to use the roaming plans at all.
If this silent roaming phenomena continues to grow, studies show that Mobile Operators will be severely impacted, especially for the 90$ billion expected that will contribute to over 8% of Mobile Operators revenue by 2018.
How has Data transformed the telecom world?
If data was once about accessing emails and reading top stories, today, data is all about social media. Indeed, watching online videos, conferencing, downloading a rich report or whiling away some time on an online gaming app.
Many subscribers do not pay attention to the data they are consuming due to increasing Data speeds on 4G and LTE Advanced. Thanks to lower than ever data rates, their shared data plans can now cover all their needs across all connected devices. However these habits completely change when consumers use roaming packages are not included in their existing subscribers plan. This, in addition to the extra roaming charges that are very high depending on the location and partnerships between operators.
Therefore, we can no longer ask consumers to adjust their data consumption just because they are travelling. In fact many agree that roaming plans of their operators are asking them to do just that to avoid bill shocks. Most subscribers who use data will tend to continue watching videos, connecting to friends on social media and will be downloading and uploading rich content in the normal course of their work and personal communication which is why many of them turn to Wi-Fi available in limited places or for short term plans with their visiting country’s operators. This affects the relation between mobile operators and subscribers as it often leads to lost revenues and decreased satisfaction with the services offered.
What does the future hold?
Until cancellation of roaming charges in all countries, the answer for silent roamers is the contextual roaming plans offered by Operators. These plans are able to:
- Increase revenues
- Retain subscribers
- Protect domestic revenue
- Benefit of roaming by activating silent roamers
Monty Mobile’s Multi IMSI or Roaming Plus services allows your roamers to travel with data freely around the world!
Your subscribers will keep their local SIM cards and generate revenue for their Home Operators.
Be part of the change, and start listening to your subscriber’s needs. We help you generate more revenue and achieve complete customer satisfaction.