Telcos and Social Media
Amidst the ongoing battle for survival with telecom companies, the world has found itself once facing a “privacy” battle with social media. Facebook’s CEO, Mark Zuckerberg is encountering huge backlash in the wake of revelations that the personal data of 50 million Facebook users was used without their permission by political data company Cambridge Analytica during the 2016 presidential campaign to directly influence their votes.
However, no matter how big of a privacy issue this is, such moral dilemmas are far from pushing these Social Media kings from their thrones! This will make it even rougher for Telcos to counter these apps even with their declining voice and data services offers.
What are the challenges Telcos face?
The growth in global demand for data is driven by a number of factors:
- Improvements in the availability and speed of broadband networks.
- Growing capability and affordability of wireless devices such as smartphones and tablets.
- The continued dominance of social media.
According to the London-based research Ovum, the telecommunications industry will lose a combined $386 billion between 2012 and 2018. Market leading OTT applications such as Skype and Whatsapp are the main reason for these losses. Many predict that the current impact of OTT services on the Operators’ revenue streams is just the beginning if they don’t start acting fast in terms of improving Data services and cost.
In fact, several Asian telecom companies including China Mobile—the world’s biggest mobile carrier with over 760 million subscribers—have blamed OTT chat apps for disappointing financial results. Still, some telecoms are finding new ways to stop the hemorrhaging through innovative approaches and special deals for their subscribers. Some are opting for packages with different data download speeds while including unlimited national calls and SMS, while others are putting a higher price on their Data packages all while giving ultimate speed and improving their infrastructures.
Major advances in data analytics, artificial intelligence, network equipment, and other technologies have rewritten the industry’s winning formula.
So operators can no longer sit within the margins of this evolution! They need to tackle their customers’ needs while preserving and growing their revenues.
We, at Monty Mobile can help you make these necessary transitions with groundbreaking services that will guarantee your customer satisfaction. Operators have a multitude of hidden opportunities they can benefit from, and with our services and our guidance, we guarantee a win-win situation for all.