Monty Mobile Blog

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BIG DATA ANALYTICS: The Pivot of Mobile Advertising

BIG DATA ANALYTICS: The Pivot of Mobile Advertising

Most of us agree that traditional digital advertising is interruptive. In addition, it is a one-directional advertising that does not allow for user engagement. In contrast, mobile advertising is a more personal approach that involves user engagement, and this drastically grabs the attention of advertisers who depend radically on such engagement to enhance their brand…. View Article

Value Added Services for Next Generation Network

Value Added Services for Next Generation Network

Business has changed forever and now it’s all about customer experience, relationships and personalization. Mobile operators have been facing profitability squeeze since the past few years, and some of the business challenges faced can be illustrated as follows: 1. Development of traditional services 2. Stagnant growth due to market maturity and/or saturation 3. Revenue decrease… View Article