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The Importance Of Mobile VAS

The Importance Of Mobile VAS

VAS (Value Added Services) refers to non basic services provided to customers allowing Operators to develop another stream of revenue. According to Global Industry Analysts,  Mobile VAS is expected to reach US$690 billion by 2018 – pushing operators to keep enhancing their VAS offerings. Mobile VAS is a main source of income that no operator… View Article

How will the eSIM change connected devices?

How will the eSIM change connected devices?

By now, most of us have already heard of the term eSIM. It relates to a new standard being promoted by the GSMA. It is an integrated SIM chip that cannot and need not be removed from a device. This is something electronics manufacturers are adopting for connected items around the house as part of… View Article

SMS TRENDS

SMS TRENDS

Eric Brackett, inventor of the most popular form of communication being the SMS, back in 1992, was trying to find a cost-efficient method to tackle the overpriced phone call charges applied by numerous telecom companies at the time. Now, thanks to Mr. Brackett’s undeniably brilliant idea, SMS texting has been the norm for several decades…. View Article

Bulk Messaging: Guarantee Maximum Reach!

Bulk Messaging: Guarantee Maximum Reach!

Bulk Messaging or Bulk SMS has been increasingly used by media companies, enterprises, banks and consumer brands for a variety of purposes including entertainment, information, alerts, reminders, and marketing. It is a convenient way to enhance communication between enterprises and their customers. An SMS is likely to be opened and read in less than 3… View Article

SMS Comeback

SMS Comeback

We have been noticing lately a prevailing misconception that “SMS is dead”, while in fact experience shows that SMS is finding new life amid all the emerging technologies. Just like any other business in the world, the SMS Market business is surrounded by many misconceptions circulating amongst operators and subscribers alike. While SMS remains a… View Article